Case Studies

Peppard Building Supplies

Situated between Henley and Reading, Peppard Building Supplies is a privately owned company that came to Tony Crutcher Ltd for marketing services. During the five years of working with this progressive independent builders’ merchant Tony Crutcher Ltd has provided marketing management services, PR and social media. This has included:

  • Market audits.
  • Market research.
  • Strategic marketing plans.
  • The management, updating and building of a website.
  • The management of online promotions.
  • Database management.
  • Management of photography.
  • Preparing PoS and managing print.
  • Managing promotions.
  • Managing and delivering PR and social media programmes.
  • The management of billboard advertising and voice messaging.
  • The preparation and management of annual customer research.
  • Website content.
  • Design for online and offline marketing.
  • Creation and delivery of newsletters.


As a result of our marketing programme Peppard Building Supplies has:

  • Increased sales revenue and net profit.
  • Changed its process of management.
  • Become even more customer focused.
  • Increased website traffic.
  • Increased communications, customer interaction and online marketing.
  • Changed customer perceptions of the business while maintaining traditional values.
  • Become a leader in their field when it comes to marketing, social media and public relations in their field.
  • Have a team of specialists on hand whenever needed.

Ru Butler Managing Director and shareholder of Peppard Building Supplies Ltd says:

“Working with Tony Crutcher Ltd has had a positive effect on our business. Whether its increased business over the website, being professional in the way we manage the business, or simply raising our profile in the market, we can’t speak highly enough of Tony Crutcher Ltd. I have no hesitation in recommending them to other builders’ merchants.”

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