Case Studies

Kestrel

Kestrel is a brand of Specialist Building Products Ltd, which is part of Epwin PLC and is based in Scunthorpe, North Lincolnshire, England. They are market leading manufacturer of PVC Ue and PVC building materials to the new build, fenestration, government and export markets. During the five years of working with this large and professional business we have managed and provided their social media and public relations programme, while also advising their sales and marketing director on issues such as analysing website analytics and organic optimisation.

Shown below is a list of activities Tony Crutcher Ltd continues to carry out.

  • The management and delivery of PR.
  • The management and delivery of social media.
  • The management, print and preparation of the Kestrel newsletter.

Outcomes

  • Improved marketing communications programme.
  • Improved brand awareness and brand following.
  • Provided better communication about key brand attributes.
  • Increased website traffic.
  • Generated sales enquiries in the international market.
  • Developed a social media following of more than 3,000 people and businesses.
  • The first manufacturer to provide social media services in their sector.

Simon Reynolds sales & marketing director of the Kestrel brand says:

“Tony Crutcher Ltd is a small but very forward thinking services provider whose knowledge of marketing, public relations, and the construction industry is first class. They have given Kestrel a professional and top quality service in the supply of public relations and social media. Tony’s knowledge of the construction industry linked to Claire’s great expertise in writing articles means my input into this side of the business has been kept to minimum but the quantity and quality of output has been impressive. I would highly recommend their services.”

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